About ODM Poultry

An enterprise built on how chicken should be raised.

ODM Poultry is a free-range poultry business focused on outdoor husbandry, clean production standards, and reliable supply for South African customers and food partners.

Our purpose

Better chicken starts on the ground — not in a slogan.

Too much poultry is raised for speed alone. ODM was founded to offer a clear alternative: free-range birds given outdoor access, quality feed, and a production model that does not rely on routine antibiotics or growth promoters.

We serve households who want to know what they are eating, and businesses that need a free-range story backed by consistent supply — butcheries, restaurants, caterers, and retail partners.

Close-up of a Black Australorp cockerel with glossy black plumage

How we work

From day-old chicks to your kitchen.

Every stage is managed for welfare, biosecurity, and product integrity.

01

Rearing

Chicks are started under careful brood management, then given outdoor access as they mature — with shelter, clean water, and room to move.

02

Feed & health

Grain-based nutrition supports healthy growth. We vaccinate responsibly. We do not use antibiotics or growth promoters as a production shortcut.

03

Processing

Birds are processed through compliant facilities. We do not brine-inject our chicken — the product you buy is meat, not water weight.

04

Supply

We plan batches around demand so households and trade partners receive consistent sizing, quality, and on-time delivery.

Enterprise mindset

Small enough to care. Structured enough to supply.

ODM Poultry combines farm-level attention with business discipline: flock planning, hygiene between batches, clear product specifications, and communication with buyers who need reliability — not surprises.

Whether you need a trial order for a restaurant menu or a recurring weekly volume for a butchery, we treat supply as a partnership.

Partner with ODM
A pair of Black Australorp chickens in an outdoor run

Standards

See exactly what free range means at ODM.

Outdoor access, feed principles, and what we never put into our production process.

View standards